A convinced vegetarian, Paul McCartney's daughter entered the industry 30 years ago with a first credo: not to work with leather or fur. And she succeeded - very well - despite the initial skepticism. It works with mycelium, directly extracted from mushrooms to replace leather. Or NuCycl, a technology capable, according to its creators, of endlessly recycling any type of textile waste, natural like cotton, or synthetic like polyester. I'm here to show what the future of fashion can be, says the designer.
That there is another way and other solutions, that we can put forward new technologies and new brands to exchange evil for good. Fashion is the third largest manufacturing sector on the planet, accounting for up to 8% of carbon emissions, according to the World Resources Institute (WRI). But the big challenge for these new materials is to dress billions of people at reasonable prices, a far cry from the British designer. I hope these will be viable solutions grants Stella McCartney.
Recycling is another example. People wear fashionable clothes at most three times before they throw them away. And that means billions of dollars of waste, the designer points out. Bring me these wasted clothes and I'll show you how I can make a sweatshirt entirely from waste, continues the woman whose brand attracts fashionistas and celebrities, as evidenced by the presence in the Glasgow audience of actor Leonardo di Caprio, known for his commitment to the environmental cause.
At the beginning, Stella McCartney made sensation with a video denouncing the treatment of animals for the fur industry. Same uneasiness on Wednesday at the presentation of extracts of this video in Glasgow. Twenty-five years later, things haven't changed much, she says. We need to make people understand that hundreds of millions of animals are killed every year for the fashion industry. I think we've reached a point where we're becoming irrelevant very quickly and Generation X, Y or Z will stop buying 'dirty' fashion, she concludes.